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For the 2010 model year, the M3 Coupe gains availability of the new Automatic High Beams feature (a stand-alone option) as well as standard HD Radio reception.

Racing provided the reason for the original M3’s 1986 creation as the company had to produce road-going homologation versions of its 3 Series Coupe to enter the motorsports version in the German Touring Car Championship. Popularity, proven by strong sales demand, provided the impetus to continue developing the M3, making it both a better performer and more inviting road car as it evolved along with the underlying 3 Series, the company’s most popular, upon which it is based.The 2010 BMW M3 Coupe features a V8 engine, a first in a series production BMW M3 (along with its Sedan and Convertible counterparts) and is priced at $59,275 including $875 Destination & Handling. It will also feature driver-adjustable settings for crucial dynamic controls encompassing engine response, steering, damping and stability (with an available steering-wheel-mounted “M Drive” button to store the preferences), and a sporting interior that can be optimized to the driver’s desires including the comprehensive entertainment/navigation system operated through BMW’s 4th generation iDrive controller, which was new for 2009.